Campaign of positioning - For payment or sponsored links
Strategic positioning carries out campaigns of classic positioning, what refers to the normal or natural results of the website that are in the central area of the search engines.
In the same way, we carry out the handling of payment campaigns like Google’s ad words.

GOOGLE’S Ad Word’s CAMPAIGNS
The payment campaigns represent an important percentage of the advertising expenditure or investment in Internet, which skirts 40%.
Google for some years provides a powerful tool of publicity and segmented marketing with expense control, which is named Ad words.
In definitive, it is managed with budget in a campaign through the election of keywords for which it is wanted to be finding and clicked. For each event (click) it is carried out a payment to Google.

Advantages
- The sponsored links of Google have the plus of being intelligent. Because they spread every time that is looked relating the words by which the campaign is carried out. Public's segmentation for the website.
- They offer the possibility to have outstanding announcer without fulfilling big requirements.
- It has capacity of handling of campaign in agreed to the maximum established budget.
- It has the capacity to manage different kind of announcements for different keywords.
- It works with websites’ content included in ad sense or publishing campaigns.
- They can be carried out changes, modifications, up dates in realtime.
- It is paid by clicks, that is to say, for results

Disadvantages
- It doesn't work with the own content of the website, but only with the budget and elected keywords.
- It is onerous, being able to wear out risen sums in short campaigns.

Characteristic and worth of the service.
- Diagnosis and analysis of keywords related to the type of the needy search.
- Generation of announcements according to the elected keywords for campaign.
- Determination of the campaign extension and budget.
- Delivery of reports and statistic.
- Handling cost of the ad words campaign

- Worth of the maximum budget to spend for the campaign + quota for keyword of USD$15 paid e.m.n. + 15% commission on the worth of the monthly campaign (being excluded the VAT)
Considering all of the previously mentioned, there are several reasons to carry out positioning in searchers of a website. Of all, we highlight 10